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About

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Case Study

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Home

About

Services

Case Study

Contact

BORN FROM BRANDS *
BORN FROM BRANDS *

ABOUT

Who we are

MyAgency is a Dubai-based 360° marketing and creative agency built by brand leaders, strategists, and innovators who have worked inside the businesses we now serve. We don’t just manage campaigns, we partner with clients as though their business is our own. With a diverse team spanning industries and geographies, we combine global thinking with local expertise to deliver meaningful, results-driven solutions

BORN FROM BRANDS

TARIQ

CMO

Tariq has over a decade of marketing experience across the MENA region, leading marketing & digital transformation for brands like Gargash Group, Dubai Holding Group, Air Arabia, Hitachi, Jumeirah Group, and IPG. Before co-founding Myco, he led digital marketing at Gargash Group

salma_Image

Salma

Account Manager

Salma is an Account Manager with 4+ years of experience in client servicing, events, and media planning, working with leading UAE government clients including ADEK, MOPA, Khalifa Fund, Tabreed, and DOH.

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Roberta

Creative Head

Roberta is a seasoned creative leader with 18+ years of experience shaping brand strategy and design for global names such as eMedia Holdings, Multichoice, and Gargash Group

Seif_image

Seif

COO

Seif has 12+ years of experience in media, advertising and marketing. Prior to Myco, he served and still serving as the CEO of Mix TV Channels Network

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Ghassan

Executive Producer

Ghassan has 5+ years in content production and media. At Myco.io, he serves as Executive Producer in Dubai, leading podcasts, esports, and branded content across the MENA region.

tj's_image

TARIQ

CMO

Tariq has over a decade of marketing experience across the MENA region, leading marketing & digital transformation for brands like Gargash Group, Dubai Holding Group, Air Arabia, Hitachi, Jumeirah Group, and IPG. Before co-founding Myco, he led digital marketing at Gargash Group

roborta_image

Roberta

Creative Head

Roberta is a seasoned creative leader with 18+ years of experience shaping brand strategy and design for global names such as eMedia Holdings, Multichoice, and Gargash Group

salma_Image

Salma

Account Manager

Salma is an Account Manager with 4+ years of experience in client servicing, events, and media planning, working with leading UAE government clients including ADEK, MOPA, Khalifa Fund, Tabreed, and DOH.

Seif_image

Seif

COO

Seif has 12+ years of experience in media, advertising and marketing. Prior to Myco, he served and still serving as the CEO of Mix TV Channels Network

Ghassan_image

Ghassan

Executive Producer

Ghassan has 5+ years in content production and media. At Myco.io, he serves as Executive Producer in Dubai, leading podcasts, esports, and branded content across the MENA region.

tj's_image
roborta_image
salma_Image
Seif_image
Ghassan_image

MEET THE TEAM

Equity. Diversity. Inclusion. Innovation.

At MyAgency, talent fuels us, but inclusion powers innovation. We believe when diverse minds collaborate, creativity soars, solutions sharpen, and boundaries break. We don’t just embrace different perspectives; we thrive on them.

WHERE WE CREATE

Dubai

UAE

Office address

1502-1508, Tower B, Business Central Towers, Dubai.

Cairo

Egypt

Office address

Building 9, 2nd Floor, Office 4,
District 5, Cairo

Austin

Texas-U.S

Office address

2021 Guadalupe Street, Ste. 260
Austin, TX 78705

Karachi

Pakistan

Office address

4A Shahrah-e-Faisal Rd, PECHS Extension Block 6 PECHS, Karachi City, Sindh, 75400

THE ONES
WHO COUNT ON US

mercedes_Benz_Logo
Group 55
MyCo_Logo
Group 47
Group 57
Group 56
Group 58
Group 54
Group 1000006011
residual.ae
residual.ae
Group 54
Group 57
Group 55
Group 56
Group 47
Group 58
Group 1000006011
MyCo_Logo
mercedes_Benz_Logo

Services

Branding

Think of us as brand architects. We sketch, design, and engineer experiences that make your business unforgettable. Because when the world is overloaded with content, a strong brand is the loudest mic in the room.

  • Brand Strategy & Positioning
  • Visual Identity Systems
  • Messaging & Tone of Voice
  • Brand Guidelines & Playbooks
  • Rebranding & Refresh Projects

Marketing
Strategy

We connect creativity with commerce. Our strategies are rooted in research, driven by insight, and designed to convert. From audience profiling to channel selection, we build campaigns that not only look great but deliver measurable impact.

  • Market Research & Insights
  • Audience Personas & Journeys
  • Channel Strategy (digital, social, OOH, experiential)
  • Campaign Planning & Execution
  • Performance Tracking & Optimization

Social Media
Management

Likes don’t pay the bills. Strategy does. We craft scroll-stopping content and manage platforms so your brand always shows up, stands out, and sparks conversations that matter.

  • Content Strategy & Calendars
  • Platform Management (FB, IG, X, TikTok, LinkedIn & more)
  • Creative Asset Production
  • Community Management & Engagement
  • Analytics & Performance Reporting

Design
& UI/UX

Design isn’t decoration, it’s how your brand is experienced. We combine user insights, design thinking, and creativity to craft interfaces that don’t just look beautiful but work beautifully.

  • Web & App UI/UX Design
  • Wireframes & Prototypes
  • User Journey Mapping
  • Visual Design Systems
  • Usability Testing & Optimization

Ad
Production

Big ideas deserve bold execution. We produce ads that people actually want to watch, share, and remember because if it doesn’t stop the scroll (or turn heads on the street), it’s not worth making.

  • Concept Development & Storyboarding
  • Video & Motion Production
  • Photography & Visual Assets
  • TV, Digital & OOH Ad Production
  • Post-Production & Editing

Content
Production

Good content gets views. Great content gets remembered. We produce stories, visuals, and videos that stop thumbs, spark conversations, and build connections between brands and audiences.

  • Copywriting & Editorial Content
  • Video & Motion Assets
  • Photography & Design Collateral
  • Podcasts & Audio Content
  • Multi-platform Adaptations

WEB & APP
DEVELOPMENT

Beautiful on the outside. Powerful on the inside. We design and develop digital experiences that don’t just look good, they work hard. Smooth, scalable, and smart

  • Website Design & Development
  • Mobile App Development (iOS & Android)
  • E-commerce Solutions
  • Custom Platforms & Integrations
  • Ongoing Maintenance & Supports

MEDIA
BUYING

It’s not about spending more, it’s about spending smart. We buy media that gets noticed, builds momentum, and drives measurable growth. Think reach, relevance, and results.

  • Media Planning & Strategy
  • Digital Media Buying (Google, Meta, TikTok, LinkedIn, X)
  • TV, Radio & OOH Placements
  • Programmatic & Performance Campaigns
  • Tracking, Reporting & Optimization

EVENT
COVERAGE

If it happened and no one saw it, did it even happen? We make sure your event gets the spotlight it deserves, capturing the energy, the people, and the moments that turn into stories worth sharing.

  • Photography & Videography
  • Live Streaming & Multi-Cam Setup
  • Social Media Highlights
  • Post-Event Recaps & Reels
  • Press & Media Content Packages

Recent
Projects

MERCEDES-BENZ AD

COMMERCIAL VIDEO
PRODUCTION.

Brief: Create two commercials for the GLE SUV and GLE Coupe

Objective: Produce Q4 hero assets highlighting luxury, performance, and lifestyle positioning of the GLE line.

Our Approach: Blended cinematic storytelling with dynamic product shots, urban and desert backdrops to resonate with the regional audience, and leveraged a modular edit style for both short and long-form assets.

FUMO (FUTURE OF MONEY

PODCAST PRODUCTION

Brief: Podcast production and distribution and social media assets creation for FUMO Podcast

Objective: Establish a thought-leadership platform for conversations around finance, business, and innovation.

Our Approach: Full end-to-end podcast production including studio setup, scripting guidance, episodic video capture, post-production, and distribution across myco.io and social media. virality.

DAMAN INVESTMENTS

WEBSITE DEVELOPMENT &
SOCIAL MEDIA MANAGEMENT

Brief: Existing website and channels felt outdated, the online presence of Daman Investments lacked cohesion across touchpoints

Objective: To strengthen DI’s digital identity and to create a cohesive and modern online presence that would attract more traffic and clientele.

Our Approach: Comprehensive website redesign with modern UI/UX Streamlined digital touchpoints for consistent brand identity Enhanced social media presence with tailored content and visuals

DAMAN SECURITIES

WEBSITE DEVELOPMENT &
SOCIAL MEDIA MANAGEME

Brief: Limited online presence and visibility, and an outdated website. No active social media channels to engage audiences

Objective: Establish a strong and professional digital foundation and build visibility and engagement with external stakeholders through new channels. Our

Approach: Designed and developed a corporate website with modern UX/UI Created and launched official social media channels Produced tailored content aligned with Daman Securities’ positioning and audience

DAMAN VIRTUAL

BRANDING

Brief: A pioneering virtual assets company preparing for market entry and needed to build credibility and visibility before official launch.

Objective: Create a strong, differentiated brand that builds recognition and authority across digital and traditional touchpoints.

Approach: • Ideated and executed branding workshops with client • Developed complete corporate branding, audience personas, and guidelines • Launched “The Next” podcast, newsletters, and video content • Built a multi-channel social media strategy • Produced high-quality media assets to in preparation of launch

ENCRYPTED

PODCAST PRODUCTION

Brief: Produce podcast episodes for the crypto/fintech space

Objective: Build awareness and credibility for Encrypted among Web3 audiences.

Our Approach: Recorded and produced episodic content with industry leaders, with strategic distribution via myco.io.

MOISEAU

BRANDING & PHOTOGRAPHY

Brief: Produce podcast episodes for the crypto/fintech space

Objective: Build awareness and credibility for Encrypted among Web3 audiences.

Our Approach: Recorded and produced episodic content with industry leaders, with strategic distribution via myco.io.

YALLA COMPASS ABU DHABI

LIVE BROADCAST & DOCUMENTARY
PRODUCTION

Brief: Produced and broadcast Compass 2024, combining live Arabic coverage and a behind-the-scenes documentary capturing the event’s scale and spirit.

Objective: Deliver an authentic esports experience for regional audiences, from live moments to deeper stories offcamera.

Our Approach: Ran a full multi-camera live setup with commentators via OBS/Livepeer, while producing interviews and on-ground footage that built the full Compass 2024 narrative.

KARATE COMBAT

MINI DOCUMENTARY PRODUCTION

Brief: With Karate Combat, we followed the sport across the world — combining live coverage, documentary storytelling, and social media content into one full campaign.

Objective: Showcase the sport’s energy and evolution while proving how myco.io can handle every layer of coverage — from global livestreams to story-driven edits and audience growth. 

Our Approach: Covered international events through live broadcasts and on-ground shoots. 
Captured the personal stories of fighters and coaches behind the scenes.
Produced a mix of cinematic visuals, interviews, and socialfirst content to drive engagement

DUBAI GAMES

LIVE COVERAGE AND LIVESTREAM

Brief: Covered the Dubai Games, a multi-day national competition featuring athletes from various UAE government entities.

Objective: Deliver seamless live coverage and digital storytelling that connected on-ground energy with online audiences.

Our Approach: Livestreamed all three days in Arabic and English on myco.io, reaching 1.4M+ users and generating 7.5M+ views. Documented athlete journeys through interviews and behind-the-scenes content. Partnered with Dubai TV for VIP interviews. Produced 20 social posts (12 reels, 9 statics), reaching 35K+ users with 27K+ reel plays.

EVENTS

SUMMIT & CONFERENCE COVERAGE

Brief: Provide full-scale video production and media coverage for high-profile events such as the Fintech Summit, AI Festival, Cointelegraph Conference, and Capital Markets Summit.

Objective: Capture the scale, thought leadership, and networking value of each event while creating evergreen content for organizers, sponsors, and partners.

Our Approach: Multi-camera setups for panels, keynote speeches, and fireside chats. On-ground teams capturing highlight reels, behind-thescenes access, and delegate interactions. Production of promotional assets including interviews, daily recaps, and social-first cutdowns.

OASIS INTERNATIONAL BACKGAMMON TOURNAMENT

SUMMIT & CONFERENCE COVERAGE

Brief: Launched the UAE’s first globally recognized backgammon brand and tournament — a first-of-its-kind event in the region.

Objective: Position Dubai as a global hub for backgammon through strong branding, premium production, and digital storytelling.

Approach: Built the Oasis brand from the ground up. Led social media coverage, interviews, and live storytelling. Produced daily recap videos in a cinematic, documentary style.

MYCO X RED BULL

HALF COURT

Brief: Launch Red Bull Egypt’s channel on myco and cover the Red Bull Half Court tournament in Cairo.

Objective: Showcase Red Bull’s sports and cultural content while expanding reach through live streaming.

Approach: Created and populated a dedicated myco channel, executed a full live production of the tournament, and collaborated closely with Red Bull’s team for seamless delivery.

WORLD SQUASH
JUNIOR CHAMPIONSHIP

LIVE PRODUCTION & DOCUMENTARY

Brief: Deliver full coverage of the World Squash Junior Championship (WSJ) in Cairo.

Objective: Elevate squash’s global visibility through recordbreaking live streams and original storytelling.

Approach: Live streamed 12 consecutive days of competition, with Quarters, Semis, and Finals broadcast exclusively on myco. Produced a documentary in Egypt featuring the Minister of Sports and Youth, the President of the World Squash Federation, and legendary players including Ahmad Barada and Amina Orfi.

Let's talk.
We'd love to hear from you.

Contact

Vision is seeing things not as they are but as they could be.